Graeme Switzer

Fractional Marketing Leader & GTM Advisor · Toronto, Canada · Founder of Situate GTM Solutions

Situate GTM Solutions

We specialize in working with companies at a genuine inflection point. Be it a new category, a new market, a post-acquisition moment; or it could be the transition in the marketing function from founder-led to professionally run. When the department needs to be built or rebuilt, and where sales, marketing, and the rest of the business need to align to deliver revenue through GTM motions. These moments are where we deliver most for our clients.

When do you need Situate GTM?

— You're at an inflection point.
— You have no GTM team or motion.
— Multiple agency relationships, with limited strategic oversight.
— Heavy paid media spend, yet your attribution is unclear.
— Marketing automation is disconnected from the sales motion.
— Marketing needs strategy, a rebrand, or repositioning.

We work with B2C, B2B, and DTC companies, from start-ups to scale-ups and beyond. We deliver workshops, advisory services, strategy & GTM frameworks through fractional marketing engagements.

Graeme Switzer

Graeme is an experienced marketer who has balanced marketing strategy, leadership, and GTM execution across his career. His focus has been on brand marketing, growth, omnichannel communications and CRM at global brands such as Nike and Molson Coors. He has positioned brands through regulated market entry and growth, navigated post-acquisition transitions, and was the first marketing hire at founder-led companies and start-ups. Graeme is a GTM OS Certified Implementation Partner who loves to teach, coach, and advise.

Based in Toronto, Canada. Graeme is a Dad, DJ, avid home cook, reader, writer, and baseball fan.

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GTM OS Certified Implementation Partner

Graeme is certified on the GTM Operating System from GTM Partners. It is the framework behind the 8 Pillars used in our workshops and assessments. See it in action on the Work page.